15th February 2020

A new apple just for Brexit day

For Brexit Day, British Apples & Pears renamed an apple for just 24 hours.

The special apple was christened EOS, after the Greek goddess of dawn. It was naturally branded with its new name and the union jack by the team at Scripps and distributed to journalists and politicians outside Parliament on the 31st of January.

Small hampers of apples were also delivered to the Prime Minister at Number 10, to radio stations, TV studios and major newspaper and publishing editors. The apples were accompanied by information that reminded everyone that apples are our national fruit and what more fitting way to welcome the new era than to take a bite of a delicious EOS apple. A true Boris bite!

News of the Brexit apple reached more than 227 million people who were reminded to eat an apple a day.